Course Description

FASHION DESIGN & MARKETING: Creation & Innovation for Luxury Brands is a complete and intensive course designed to guide participants from the first creative concept to the development of a strong brand strategy within the luxury fashion and lifestyle sector.

Combining design innovation, experimentation and storytelling, the course covers trend forecasting, coolhunting, creative research, sustainable design, textiles and range development.

Participants will explore personal aesthetics, fashion illustration, brand identity, digital fashion, AI applications and luxury market positioning. Enriched with case studies, portfolio development and career guidance, this dynamic programme provides a comprehensive foundation for those aiming to build a successful career in fashion design, marketing or entrepreneurship.

Learning Focus

Fashion Trend Forecasting & Coolhunting I Design Concept Development | Creative Research Methods | Sustainable Design Practices | Textile & Material Exploration | Personal Aesthetic & Vision Building | Range Planning & Fashion Illustration | Brand Identity & Market Positioning | Luxury Brand Storytelling & Visual Communication I Digital Fashion & AI in Design I | Analysis of Luxury Design Case Studies | Creative Thinking & Design Development I Fashion Entrepreneurship & Brand Creation I Portfolio Strategy & Presentation I Fashion Careers

Level

From beginners to advanced