{"id":4507,"date":"2026-06-22T17:08:02","date_gmt":"2026-06-22T17:08:02","guid":{"rendered":"https:\/\/internationalluxuryacademy.com\/?post_type=ilazine&#038;p=4507"},"modified":"2026-06-22T17:08:02","modified_gmt":"2026-06-22T17:08:02","slug":"chiedi-agli-esperti-i-tutor-di-ila-rispondono-alle-nostre-domande-sui-segreti-della-moda-7","status":"publish","type":"ilazine","link":"https:\/\/internationalluxuryacademy.com\/it\/ilazine\/chiedi-agli-esperti-i-tutor-di-ila-rispondono-alle-nostre-domande-sui-segreti-della-moda-7\/","title":{"rendered":"Chiedi agli esperti: i tutor di iLa rispondono alle nostre domande sui segreti della moda"},"content":{"rendered":"\n<p class=\"has-text-align-left has-oro-freddo-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"font-size:28px\">From strategy to storytelling, the brands that will win are those that understand the new rules of desirability.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading has-prugna-color has-text-color has-link-color wp-elements-2\" id=\"viewer-j1d8v306\"><\/h3>\n\n<p class=\"wp-block-paragraph\">The global fashion industry is entering a new phase defined not by rapid growth but by strategic clarity. According to <em>The State of Fashion 2026<\/em> report by Business of Fashion and McKinsey, brands must now operate in a complex environment shaped by economic pressure, technological change and evolving consumer expectations. This is the exact continuation of our industry talk and the focus of iLA Academy\u2019s recent end-of-year Industry Talk: <strong>Decoded: What Makes a Brand Desirable in 2026<\/strong>, with industry mentors <strong>Teresa Solomon<\/strong> (Fashion &amp; Luxury Executive) and <strong>Stefano Bellandi<\/strong> (Strategic Branding Advisor and Web3 expert). Their discussion confirmed what the global research is also showing: desirability today is no longer built only on image \u2014 it is built on intelligence.<\/p>\n\n<p class=\"wp-block-paragraph\">For <strong>students, entrepreneurs and future fashion leaders, <\/strong>understanding these shifts is essential to navigating the next phase of the industry.<\/p>\n\n<p class=\"has-prugna-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\" style=\"font-size:20px\"><strong>Here are the most important forces shaping fashion in 2026.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading has-oro-freddo-color has-text-color has-link-color wp-elements-4\" style=\"font-size:30px\"><strong>1. Fashion growth will be slower \u2014 but more strategic<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">After years of disruption, fashion executives now see \u201cchallenging\u201d as the word that best describes the industry outlook. Nearly half expect conditions to worsen, although some see pockets of opportunity.<\/p>\n\n<p class=\"wp-block-paragraph\">Industry growth is expected to remain modest, with low single-digit increases projected globally. Instead of focusing purely on expansion, brands are concentrating on protecting margins, improving efficiency and strengthening customer loyalty.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Key lesson:<\/strong><br\/>Success in 2026 will not come from growing fast but from <strong>building smarter business models.<\/strong><\/p>\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1594757466_Editorial_Use_Only-scaled.jpeg\" alt=\"\" class=\"wp-image-4169 lazyload\" style=\"width:661px;height:auto\"><noscript><img decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1594757466_Editorial_Use_Only-scaled.jpeg\" alt=\"\" class=\"wp-image-4169\" style=\"width:661px;height:auto\" srcset=\"https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1594757466_Editorial_Use_Only-scaled.jpeg 1920w, https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1594757466_Editorial_Use_Only-300x225.jpeg 300w, https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1594757466_Editorial_Use_Only-1024x768.jpeg 1024w, https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1594757466_Editorial_Use_Only-768x576.jpeg 768w, https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1594757466_Editorial_Use_Only-1536x1152.jpeg 1536w, https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1594757466_Editorial_Use_Only-2048x1536.jpeg 2048w, https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1594757466_Editorial_Use_Only-70x53.jpeg 70w, https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1594757466_Editorial_Use_Only-1320x990.jpeg 1320w, https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1594757466_Editorial_Use_Only-600x450.jpeg 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/noscript><\/figure>\n\n<p class=\"has-oro-freddo-color has-text-color has-link-color wp-elements-5 wp-block-paragraph\" style=\"font-size:30px\"><strong>2. Value is becoming more important than luxury positioning<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">One of the most interesting shifts is the growing importance of value-driven consumption. Consumers are becoming more selective and price conscious, forcing brands to justify their pricing through quality, creativity or experience.<\/p>\n\n<p class=\"wp-block-paragraph\">Mid-market brands are gaining momentum by offering better design and experience at accessible prices, while luxury brands are being forced to rethink their strategies after years of price-driven growth.<\/p>\n\n<p class=\"wp-block-paragraph\">Luxury is now entering a recalibration phase, focusing again on craftsmanship, storytelling and product excellence rather than price increases alone.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Key lesson:<\/strong><br\/>Future fashion brands must clearly define their value proposition \u2014 whether through design innovation, brand identity or customer experience.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading has-oro-freddo-color has-text-color has-link-color wp-elements-6\" style=\"font-size:30px\"><strong>3. Operational efficiency is becoming a competitive advantage<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">With costs rising and margins under pressure, efficiency is becoming one of the most important strategic priorities for fashion companies.<\/p>\n\n<p class=\"wp-block-paragraph\">Brands are investing in:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Supply chain optimisation<\/li>\n\n\n\n<li>Product assortment simplification<\/li>\n\n\n\n<li>Digital tools for productivity<\/li>\n\n\n\n<li>Cost management strategies<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Efficiency is no longer just operational \u2014 it is becoming a growth strategy.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Key lesson:<\/strong><br\/>Understanding how fashion businesses operate is becoming as important as understanding design.<\/p>\n\n<p class=\"wp-block-paragraph\">This is why future fashion professionals increasingly need hybrid knowledge combining creativity and business thinking.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading has-oro-freddo-color has-text-color has-link-color wp-elements-7\" style=\"font-size:30px\"><strong>4. Agility is becoming more important than scale<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">According to <em>The State of Fashion 2026<\/em>, the industry is entering a period of slow growth and high uncertainty, meaning that the brands that succeed will not necessarily be the biggest but the most adaptable.<\/p>\n\n<p class=\"wp-block-paragraph\">Market volatility, geopolitical pressures and cautious consumer spending are forcing companies to rethink how they operate. Instead of relying only on size or heritage, brands are focusing on:<\/p>\n\n<p class=\"wp-block-paragraph\">Operational flexibility<br\/>Speed to market<br\/>Digital integration<br\/>Smaller, more responsive supply chains<br\/>Cross-functional creative teams<\/p>\n\n<p class=\"wp-block-paragraph\">This is changing how fashion companies organise their talent. The industry increasingly values professionals who can move across disciplines and respond quickly to change.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>What this means for designers:<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Designers today must develop hybrid profiles that combine creativity with adaptability. This includes:<\/p>\n\n<p class=\"wp-block-paragraph\">Working across design, branding and business<br\/>Understanding the commercial impact of design decisions<br\/>Being able to pivot concepts quickly<br\/>Collaborating across digital and physical workflows<br\/>Developing an entrepreneurial mindset<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Key lesson:<\/strong><br\/>The future belongs to creative professionals who are not only talented but <strong>adaptable, multidisciplinary and industry aware<\/strong>.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">5. Consumer identity and wellbeing are influencing fashion choices<\/h2>\n\n<p class=\"wp-block-paragraph\">Fashion consumption is increasingly connected to personal identity, lifestyle and wellbeing rather than purely status or trends.<\/p>\n\n<p class=\"wp-block-paragraph\">Consumers are looking for brands that align with their values and emotional needs.<\/p>\n\n<p class=\"wp-block-paragraph\">This means brands must build stronger emotional connections through:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Community<\/li>\n\n\n\n<li>storytelling<\/li>\n\n\n\n<li>lifestyle positioning<\/li>\n\n\n\n<li>meaningful brand narratives<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Fashion is becoming less transactional and more experiential.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Key lesson:<\/strong><br\/>The brands that win in 2026 will be those that understand people, not just products.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading has-oro-freddo-color has-text-color has-link-color wp-elements-8\" style=\"font-size:30px\"><strong>6. Adaptability is becoming fashion\u2019s most important skill<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Perhaps the most important message from the report is that constant change is now the industry\u2019s permanent condition.<\/p>\n\n<p class=\"wp-block-paragraph\">Trade shifts, technology disruption and consumer evolution mean the most successful companies will be those that can adapt quickly.<\/p>\n\n<p class=\"wp-block-paragraph\">This applies not only to companies but also to individuals entering the industry.<\/p>\n\n<p class=\"wp-block-paragraph\">Future professionals must be able to:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Learn continuously<\/li>\n\n\n\n<li>Work across disciplines<\/li>\n\n\n\n<li>adapt to new tools<\/li>\n\n\n\n<li>understand global markets<\/li>\n\n\n\n<li>combine creativity with strategy<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Key lesson:<\/strong><br\/>Fashion careers are no longer linear \u2014 they are dynamic journeys.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading has-oro-freddo-color has-text-color has-link-color wp-elements-9\" style=\"font-size:30px\"><strong>Final Insight: The Fashion Industry is entering its \u201cstrategy era\u201d<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">If the last decade was about digital transformation and sustainability awareness, the next phase will be about strategic clarity.<\/p>\n\n<p class=\"wp-block-paragraph\">2026 will reward those who can balance:<\/p>\n\n<p class=\"wp-block-paragraph\">Creativity<br\/>Business intelligence<br\/>Technology<br\/>Consumer understanding<br\/>Operational thinking<\/p>\n\n<p class=\"wp-block-paragraph\">This is exactly why fashion education must evolve to prepare students not just to design collections but to understand the full fashion ecosystem.<\/p>\n\n<p class=\"wp-block-paragraph\">Because the question for the next generation is no longer:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u201cHow do I enter fashion?\u201d<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">But rather:<\/p>\n\n<p class=\"has-antracite-color has-text-color has-link-color wp-elements-10 wp-block-paragraph\"><strong>\u201cHow do I create value in fashion?\u201d<\/strong><br\/><br\/><\/p>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-xbox3396\"><\/p>\n\n<p class=\"has-oro-freddo-color has-text-color has-link-color wp-elements-11 wp-block-paragraph\"><\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p class=\"wp-block-paragraph\"><strong>iLa is redefining LUXURY through KNOWLEDGE and CREATIVITY<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Want to know more about our mentors? Find out how they can help boost your CAREER in FASHION\u00a0<a href=\"https:\/\/www.staging2.internationalluxuryacademy.com\/students\" target=\"_blank\" rel=\"noreferrer noopener\">here.<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><br\/><\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/internationalluxuryacademy.com\/it\/courses\/\">EXPLORE OUR COURSES<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>From strategy to storytelling, the brands that will win are those that understand the new rules of desirability. The global [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4491,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"class_list":["post-4507","ilazine","type-ilazine","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chiedi agli esperti: i tutor di iLa rispondono alle nostre domande sui segreti della moda - iLA, International Luxury Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/internationalluxuryacademy.com\/it\/ilazine\/chiedi-agli-esperti-i-tutor-di-ila-rispondono-alle-nostre-domande-sui-segreti-della-moda-7\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chiedi agli esperti: i tutor di iLa rispondono alle nostre domande sui segreti della moda - iLA, International Luxury Academy\" \/>\n<meta property=\"og:description\" content=\"From strategy to storytelling, the brands that will win are those that understand the new rules of desirability. 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