{"id":3847,"date":"2026-07-20T20:51:03","date_gmt":"2026-07-20T20:51:03","guid":{"rendered":"https:\/\/internationalluxuryacademy.com\/?post_type=ilazine&#038;p=3847"},"modified":"2026-07-20T20:51:03","modified_gmt":"2026-07-20T20:51:03","slug":"chiedi-agli-esperti-i-tutor-di-ila-rispondono-alle-nostre-domande-sui-segreti-della-moda-8","status":"publish","type":"ilazine","link":"https:\/\/internationalluxuryacademy.com\/it\/ilazine\/chiedi-agli-esperti-i-tutor-di-ila-rispondono-alle-nostre-domande-sui-segreti-della-moda-8\/","title":{"rendered":"Chiedi agli esperti: i tutor di iLa rispondono alle nostre domande sui segreti della moda"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:12px\"><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"has-text-align-left has-oro-freddo-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"font-size:28px\">Step confidently into your future in fashion and luxury.<\/p>\n\n<h3 class=\"wp-block-heading has-prugna-color has-text-color has-link-color wp-elements-2\" id=\"viewer-j1d8v306\"><\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:40% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2025\/10\/MASTERCLASS_Career_Steve-Trow-819x1024.png\" alt=\"\" class=\"wp-image-3763 size-full lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2025\/10\/MASTERCLASS_Career_Steve-Trow-819x1024.png\" alt=\"\" class=\"wp-image-3763 size-full\"><\/noscript><\/figure><div class=\"wp-block-media-text__content\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">An exclusive session, designed for emerging creatives, graduates and professionals who want to navigate their next career move \u2014 from finding the right postgraduate path to securing their first role in the industry or level up their existing career.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Led by <strong>Steven Trow<\/strong>, Consultant and Lecturer in Luxury and Fashion (<em>Herm\u00e8s, Kering, PwC<\/em>), this Masterclass will equip you with the tools, mindset, and clarity to build a career that truly reflects your potential. With over 25 years of international experience, Steven combines deep business insight with a passion for mentoring the next generation of fashion professionals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Important insights: <br\/>\u2728 How to map your career path in the fashion and luxury sectors<br\/>\u2728 The essential skills and attitudes top employers and creative directors seek<br\/>\u2728 How to position yourself confidently \u2014 from interviews to networking<br\/>\u2728 Strategies to align your creative and professional goals for long-term success<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Get in touch to receive the exclusive Masterclass recording!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:10px\"><em>(cover image: Comme des Gar\u00e7ons, Spring\/Summer 2024<\/em>)<\/p>\n<\/blockquote>\n<\/div><\/div>\n\n<p class=\"has-prugna-color has-text-color has-link-color has-small-font-size wp-elements-3 wp-block-paragraph\"><\/p>\n\n<p class=\"has-oro-freddo-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\" id=\"viewer-wtq5f372\" style=\"font-size:28px\"><strong>The Cost of Playing Safe: Why Fashion Needs Risk Again<\/strong>_<\/p>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-b4iat374\">Chasing trends means designing within limits set by someone else\u2019s imagination. The outcome is often diluted: collections that look interchangeable, pieces that feel like echoes rather than statements. In such moments, fashion risks becoming an echo chamber where individuality is lost and creativity stifled. Consumers, overwhelmed by repetition, begin to disengage.<\/p>\n\n<p class=\"has-oro-freddo-color has-text-color has-link-color wp-elements-5 wp-block-paragraph\" id=\"viewer-b4iat374\" style=\"font-size:28px\"><br\/><strong>Creativity in Times of Stagnation: Why Designers Must Speak Their Own Language<\/strong>_<\/p>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-b4iat374\">In a saturated market, originality becomes the rarest and most valuable currency. Designers who cultivate their own voice\u2014who dare to express personal visions rather than imitate collective aesthetics\u2014stand out not only artistically but also strategically. An individual design language creates recognition, loyalty, differentiation and long-term cultural value.<\/p>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-b4iat374\">A \u201cstatement piece\u201d doesn\u2019t have to scream; it simply has to carry the designer\u2019s DNA clearly enough to be remembered. When markets are stale, these singular pieces remind audiences that fashion is not just product but expression\u2014an invitation to think, to feel, to connect.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2025\/09\/AdobeStock_641914062_Editorial_Use_Only-1024x683.jpeg\" alt=\"Paris, France - January, 23, 2023: woman wears Mini Anatomy Jewelry Bag and shoes from Schiaparelli, street style accessories\" class=\"wp-image-3581 lazyload\"><noscript><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2025\/09\/AdobeStock_641914062_Editorial_Use_Only-1024x683.jpeg\" alt=\"Paris, France - January, 23, 2023: woman wears Mini Anatomy Jewelry Bag and shoes from Schiaparelli, street style accessories\" class=\"wp-image-3581\" srcset=\"https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2025\/09\/AdobeStock_641914062_Editorial_Use_Only-1024x683.jpeg 1024w, https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2025\/09\/AdobeStock_641914062_Editorial_Use_Only-300x200.jpeg 300w, https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2025\/09\/AdobeStock_641914062_Editorial_Use_Only-768x512.jpeg 768w, https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2025\/09\/AdobeStock_641914062_Editorial_Use_Only-1536x1024.jpeg 1536w, https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2025\/09\/AdobeStock_641914062_Editorial_Use_Only-2048x1365.jpeg 2048w, https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2025\/09\/AdobeStock_641914062_Editorial_Use_Only-70x47.jpeg 70w, https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2025\/09\/AdobeStock_641914062_Editorial_Use_Only-600x400.jpeg 600w, https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2025\/09\/AdobeStock_641914062_Editorial_Use_Only-scaled.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n<p class=\"wp-block-paragraph\" style=\"font-size:12px\"><em>Paris, France, 2023: street style with Schiaparelli accessories<\/em><\/p>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"font-style:normal;font-weight:400\">\n<p class=\"has-oro-freddo-color has-text-color has-link-color wp-elements-6 wp-block-paragraph\" id=\"viewer-k445i376\" style=\"font-size:28px;font-style:normal;font-weight:400\"><strong><strong><strong><strong>Cultural and Emotional Relevance<\/strong><\/strong><\/strong><\/strong>_<\/p>\n<\/div>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-e8nkg378\">What consumers seek in uncertain or uninspiring times is not another iteration of the same trend but something that resonates emotionally. Creativity provides this resonance. A designer\u2019s courage to challenge conventions, reinterpret heritage, or propose new forms of beauty often signals cultural shifts before they become visible to the mainstream. By insisting on individual vision, designers turn fashion back into a cultural force rather than just a commercial mechanism.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"has-oro-freddo-color has-text-color has-link-color wp-elements-7 wp-block-paragraph\" style=\"font-size:28px;font-style:normal;font-weight:400\"><strong><strong>The Designer\u2019s Responsibility<\/strong><\/strong>_<\/p>\n\n<p class=\"wp-block-paragraph\">The role of the designer has always been more than supplying excitement with aestetiques in new collections; it is about shaping identities, challenging the existing and pushing society to see differently. In moments of creative stagnation across the industry, it becomes almost a responsibility for designers to protect their voice, to create statements that resist easy assimilation, and to remind the market of what fashion is truly capable of.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading has-oro-freddo-color has-text-color has-link-color wp-elements-8\" style=\"font-size:28px;font-style:normal;font-weight:400\"><strong>Breaking the Loop: Designers and Leaders Who Dare to Be Different<\/strong>_<\/h3>\n\n<p class=\"wp-block-paragraph\">Fashion is in danger of becoming a loop \u2014 trends recycled endlessly, aesthetics blurred into one another, and business decisions dictated by algorithms rather than vision. When the market begins to feel like d\u00e9j\u00e0 vu, it is a signal that creativity must rise, not retreat.<\/p>\n\n<p class=\"wp-block-paragraph\">Breaking the loop is not just a designer\u2019s responsibility \u2014 it is a leadership imperative. True creative leaders resist the easy pull of sameness. They nurture spaces where originality is not just permitted but protected. They invest in research, risk-taking, and deep cultural listening.<\/p>\n\n<p class=\"wp-block-paragraph\">For designers, daring to be different means developing a language of their own \u2014 a signature that cannot be mistaken for anyone else\u2019s. For business leaders, it means championing those voices even when the market wants quick wins and safe bets. Together, they create brands that stand for something bigger than the next season\u2019s trend: they shape culture.<\/p>\n\n<p class=\"wp-block-paragraph\">Breaking the loop requires courage \u2014 to say no to imitation, to push beyond formula, to make work that might challenge before it pleases. The reward is relevance that lasts beyond a single cycle.<\/p>\n\n<h5 class=\"wp-block-heading has-text-align-left has-oro-freddo-color has-text-color has-link-color wp-elements-9\" style=\"font-size:28px;font-style:normal;font-weight:400\"><strong>Visionary Designers Who Broke the Cycle<\/strong>_<\/h5>\n\n<ul class=\"wp-block-list\">\n<li><strong>Rei Kawakubo (Comme des Gar\u00e7ons)<\/strong> \u2013 Turned \u201cugly\u201d into avant-garde beauty, redefining silhouette, imperfection, and conceptual fashion since the 1980s.<\/li>\n\n\n\n<li><strong>Martin Margiela<\/strong> \u2013 Deconstructed garments, exposed seams, used repurposed materials decades before sustainability was a buzzword.<\/li>\n\n\n\n<li><strong>Alexander McQueen<\/strong> \u2013 Blended fashion, performance, and provocation into runway theatre, pushing fashion to the level of emotional storytelling.<\/li>\n\n\n\n<li><strong>Issey Miyake<\/strong> \u2013 Pioneered technology-driven fashion with pleating innovations and clothes that adapt to the wearer\u2019s body.<\/li>\n\n\n\n<li><strong>Coco Chanel<\/strong> \u2013 Rejected corsetry, introduced trousers for women, and gave birth to modern, liberated fashion in the 1920s.<\/li>\n\n\n\n<li><strong>Yohji Yamamoto<\/strong> \u2013 Rebelled against Western ideals of glamour with oversized black silhouettes and asymmetry.<\/li>\n\n\n\n<li><strong>Phoebe Philo (at Celine)<\/strong> \u2013 Built a quiet revolution with minimalist, intelligent fashion that empowered women rather than dressing them for the male gaze.<\/li>\n\n\n\n<li><strong>Demna Gvasalia (Balenciaga)<\/strong> \u2013 Challenges taste and luxury conventions with ironic, subversive design and social commentary.<\/li>\n<\/ul>\n\n<h5 class=\"wp-block-heading has-oro-freddo-color has-text-color has-link-color wp-elements-10\" style=\"font-size:28px\"><strong>Brands that Dare to Be Different<\/strong>_<\/h5>\n\n<ul class=\"wp-block-list\">\n<li><strong>Comme des Gar\u00e7ons<\/strong> \u2013 Consistently questions what fashion even <em>is<\/em>.<\/li>\n\n\n\n<li><strong>Bode<\/strong> \u2013 Focuses on craft, memory, and story-driven menswear, reviving textile traditions.<\/li>\n\n\n\n<li><strong>Marine Serre<\/strong> \u2013 Champions upcycling and eco-futuristic design, integrating sustainability into high fashion.<\/li>\n\n\n\n<li><strong>Rick Owens<\/strong> \u2013 Creates unapologetically dark, sculptural clothing that defies trends.<\/li>\n\n\n\n<li><strong>Thom Browne<\/strong> \u2013 Reimagines menswear tailoring with surreal proportions and theatrical presentations.<\/li>\n\n\n\n<li><strong>Telfar<\/strong> \u2013 Democratizes luxury (\u201cNot for you \u2014 for everyone\u201d), breaking exclusivity models.<\/li>\n\n\n\n<li><strong>Mugler (under Casey Cadwallader)<\/strong> \u2013 Revitalizes power dressing with inclusivity and bold performance-based fashion shows.<\/li>\n\n\n\n<li><strong>Thebe Magugu<\/strong> \u2013 Merges African heritage storytelling with cutting-edge design, bringing new narratives to global fashion.<\/li>\n<\/ul>\n\n<p class=\"has-oro-freddo-color has-text-color has-link-color wp-elements-11 wp-block-paragraph\" id=\"viewer-c3li7428\" style=\"font-size:28px;font-style:normal;font-weight:400\"><strong><strong><strong><strong>Why They Matter<\/strong><\/strong><\/strong><\/strong>_<\/p>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-uuwuy432\">These designers and brands are united by a few principles:<\/p>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-uuwuy432\">They have <strong>loyal audiences<\/strong> who see them as cultural leaders, not just suppliers of trends.<\/p>\n\n<p class=\"wp-block-paragraph\">They <strong>reject imitation<\/strong> and embrace <em>their own language<\/em>.<\/p>\n\n<p class=\"wp-block-paragraph\">They use fashion to <strong>provoke thought<\/strong>, not just to sell fashion.<\/p>\n\n<p class=\"wp-block-paragraph\">They <strong>invest in craft, culture and vision<\/strong>, even at commercial risk.<\/p>\n\n<p class=\"has-oro-freddo-color has-text-color has-link-color wp-elements-12 wp-block-paragraph\" id=\"viewer-uuwuy432\" style=\"font-size:28px;font-style:normal;font-weight:400\"><strong><strong>The Role of Management in Creative Businesses<\/strong><\/strong>_<\/p>\n\n<p class=\"wp-block-paragraph\">Creativity cannot thrive in isolation\u2014it needs the right environment to grow. This is where the management of creative businesses becomes crucial. Leadership must act as <strong>custodians of creative integrity<\/strong>, not just guardians of profit margins. The most visionary management teams understand that protecting originality is a long-term investment, even when the market pressures demand quick wins.<\/p>\n\n<p class=\"wp-block-paragraph\">Good management cultivates space for risk-taking, allows time for deep research, and supports experimentation\u2014even if the immediate commercial payoff is uncertain. They listen to their creative teams, encourage dialogue between design and business strategy, and resist the urge to over-exploit formulas that worked in the past. Instead of dictating trends, they empower designers to set them, aligning brand strategy with cultural impact rather than mere seasonal performance.<\/p>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-uuwuy432\">In times of stagnation, managers should champion <strong>sustainable growth, intellectual freedom and emotional relevance<\/strong>\u2014ensuring that the brand\u2019s identity stays coherent while leaving enough room for evolution. The best business decisions are those that nurture the brand\u2019s soul as much as its bottom line.<\/p>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-uuwuy432\"><br\/><\/p>\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2025\/09\/AdobeStock_308253877_Editorial_Use_Only-1024x683.jpeg\" alt=\"\nMilan, Italy \u2013 September 24, 2017: Armani luxury appearance in a front store in Milan  - during SS2018 Fashion Week.\" class=\"wp-image-3583 lazyload\"><noscript><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2025\/09\/AdobeStock_308253877_Editorial_Use_Only-1024x683.jpeg\" alt=\"\nMilan, Italy \u2013 September 24, 2017: Armani luxury appearance in a front store in Milan  - during SS2018 Fashion Week.\" class=\"wp-image-3583\" srcset=\"https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2025\/09\/AdobeStock_308253877_Editorial_Use_Only-1024x683.jpeg 1024w, https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2025\/09\/AdobeStock_308253877_Editorial_Use_Only-300x200.jpeg 300w, https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2025\/09\/AdobeStock_308253877_Editorial_Use_Only-768x513.jpeg 768w, https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2025\/09\/AdobeStock_308253877_Editorial_Use_Only-1536x1025.jpeg 1536w, https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2025\/09\/AdobeStock_308253877_Editorial_Use_Only-2048x1367.jpeg 2048w, https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2025\/09\/AdobeStock_308253877_Editorial_Use_Only-70x47.jpeg 70w, https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2025\/09\/AdobeStock_308253877_Editorial_Use_Only-600x400.jpeg 600w, https:\/\/internationalluxuryacademy.com\/wp-content\/uploads\/2025\/09\/AdobeStock_308253877_Editorial_Use_Only-scaled.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\"><em><sub>Milan, Italy \u2013 September 24, 2017: Armani store in Milan  &#8211; during SS2018 Fashion Week.<\/sub><\/em><\/figcaption><\/figure>\n\n<p class=\"has-oro-freddo-color has-text-color has-link-color wp-elements-13 wp-block-paragraph\" id=\"viewer-aiwux465\" style=\"font-size:28px;font-style:normal;font-weight:400\"><strong><strong>Call to Action_ <\/strong><\/strong><\/p>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-ul2tx468\"><strong>For Designers:<\/strong> What\u2019s the one idea you haven\u2019t dared to put in your work? This is your sign to try.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>For Leaders:<\/strong> What process, policy or safe formula could you break to make space for creativity?<\/p>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-ul2tx468\"><strong>For Students \/ <\/strong><strong>Fashion Lovers &amp; Followers:<\/strong> Stop scrolling \u2014 start creating. Break the loop with us.<\/p>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-d7s913272\"><\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading has-prugna-color has-text-color has-link-color wp-elements-14\" id=\"viewer-ab1xs2880\"><\/h3>\n\n<p class=\"has-oro-freddo-color has-text-color has-link-color wp-elements-15 wp-block-paragraph\" id=\"viewer-euhpq317\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>iLa is redefining LUXURY through KNOWLEDGE and CREATIVITY<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Want to know more about our courses and mentorship programme and how they prepare creatives and leaders? Find out <a href=\"https:\/\/internationalluxuryacademy.com\/it\/courses\/corsi-postlaurea\/\" target=\"_blank\" rel=\"noreferrer noopener\">here.<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><br\/><\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/internationalluxuryacademy.com\/it\/courses\/\">EXPLORE OUR COURSES<\/a><\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Step confidently into your future in fashion and luxury. The Cost of Playing Safe: Why Fashion Needs Risk Again_ Chasing [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4574,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"class_list":["post-3847","ilazine","type-ilazine","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chiedi agli esperti: i tutor di iLa rispondono alle nostre domande sui segreti della moda - iLA, International Luxury Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/internationalluxuryacademy.com\/it\/ilazine\/chiedi-agli-esperti-i-tutor-di-ila-rispondono-alle-nostre-domande-sui-segreti-della-moda-8\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chiedi agli esperti: i tutor di iLa rispondono alle nostre domande sui segreti della moda - iLA, International Luxury Academy\" \/>\n<meta property=\"og:description\" content=\"Step confidently into your future in fashion and luxury. 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